My Creative Works

Project Overview

The Blade Comic Cover showcases a thrilling fusion of graphic design and cinematic inspiration. Drawing inspiration from the iconic "BLADE" movie's blood rave scene, the cover captures the intense and dark essence of the film.

Creative Process

In this vivid depiction, Blade, portrayed by Wesley Snipes, takes the spotlight amidst a chaotic backdrop of blood-soaked ravers. The design embraces a gritty and realistic style, skillfully transformed using Photoshop to convey the cinematic intensity onto the pages of a comic.

Result

The composition not only pays homage to the iconic movie moment, but also immerses the audience in a visually compelling narrative. The tagline, "When the hunters become the hunted," adds a powerful touch, enhancing the overall impact of this gripping comic cover.

Project Overview

For the vibrant and energetic 80's-inspired poster designed for the band Rubixx Cube, I drew inspiration from iconic album artwork of the era, taking cues from artists like The Bangles, Blondie, and Madonna.

Creative Process

The creative process began with selecting a suitable black and white image as the base, which served as the canvas for the retro aesthetic. Using primarily the Brush tool, I applied a spectrum of hues in line with the bold and dynamic color palette characteristic of the 80's.

Technique

To enhance the vibrant and nostalgic look, layer blending modes such as Color and Overlay were strategically employed. These techniques not only intensified the colors, but also preserved the texture of the image, resulting in a visually captivating and nostalgic poster that pays homage to the golden era of music and design.

Project Overview

The business card for Nacho Daddy's taqueria embodies a modern and sleek design, reflecting the essence of this vibrant eatery. The focus was on creating a visually striking and memorable brand identity.

Design Approach

Leveraging a clean and contemporary aesthetic, the logo design captures the essence of Mexican cuisine with a modern twist. The color palette, a harmonious blend of warm and inviting tones, complements the taqueria's lively atmosphere.

Result

The incorporation of innovative design elements, coupled with strategic typography, ensures that the business card not only serves as a contact piece, but also as a tangible extension of Nacho Daddy's brand personality. This modern design approach aims to leave a lasting impression on patrons, enticing them to savor the unique flavors and experiences offered by Nacho Daddy's taqueria.

Project Overview

Chocochitos cereal introduces a delightful and culturally resonant experience through its captivating box design. With a keen focus on visually appealing aesthetics, the cereal boxes reflect the vibrant and rich heritage of Latino kids.

Design Elements

The color palette, featuring lively pastel shades and playful patterns, captures the spirit of joy and celebration associated with the brand. The charming illustrations of happy children foster a sense of connection and belonging, making every breakfast moment a celebration of friendship.

Brand Identity

At the heart of the Chocochitos brand lies its name, a playful fusion of 'chocolate' and 'cachitos' (horns in Spanish), creating a whimsical and memorable identity. This fusion is poised to resonate with the young audience, evoking images of sweet treats, friendly faces, and boundless adventures.

Mascot Development

To further enhance the Chocochitos experience, I've also developed a charming logo featuring a happy, adorable cow. This friendly mascot symbolizes nourishment, nurturing, and a touch of playful whimsy, aligning with the Chocochitos brand identity. The Chocochitos cereal box design is more than packaging; it's a visual invitation to a world of flavor, fun, and shared moments.

Project Overview

This vibrant Back to the Future poster reimagines the classic film through the bold visual language of Morag Myerscough. Created as a class project on vector illustration, the piece combines Myerscough's signature geometric patterns and vivid color palette with iconic elements from the beloved time-travel adventure.

Designer Research

Morag Myerscough's work served as the primary inspiration for this project. Known for her joyful, typographic installations and architectural interventions, Myerscough's style brings a contemporary energy to the nostalgic themes of Back to the Future.

Creative Process

The illustration was developed entirely in vector format, allowing for crisp geometric shapes and bold color blocking. Key elements from the film - the DeLorean, clock tower, and flux capacitor - were stylized using Myerscough's visual vocabulary of repeating patterns and vibrant hues.

Color Theory

The color palette combines Myerscough's characteristic bright pinks, yellows and blues with the film's iconic orange and blue tones. This fusion creates visual excitement while maintaining recognizability of the source material.

Typography

Custom lettering in Myerscough's style replaces the original movie logo, with layered geometric elements adding depth and movement to the typography.

Project Overview

Carbonella's is a French-inspired steakhouse located in the Thornton Park area of Orlando, FL. The branding combines classic steakhouse elements with a trendy, modern ambiance to appeal to sophisticated professionals.

Design & Font Choices

The design uses Bodoni for its classic, elegant look that aligns with the refined, upscale environment Carbonella's wants to convey. The bold variant was strategically used to emphasize key elements while maintaining sophistication.

Logo Development

The visual identity strikes a balance between classic and contemporary through:

• Color Palette: Rich burgundy and gold tones that reflect sophistication while appealing to modern tastes
• Imagery: A sleek bull design that nods to traditional steakhouse vibes
• Layout: Clean, minimalistic approach that lets the typography and key visuals shine

Client Objectives

The branding needed to convey:

• High-quality dining experience
• French-inspired culinary tradition
• Modern, gallery-like atmosphere
• Appeal to professional clientele

Project Overview

Zen's Bolt Energy Drink packaging combines the concepts of serenity and energy in a visually striking design. The project involved creating a brand identity that merges the calm of Zen philosophy with the explosive energy of a lightning bolt.

Concept Development

Through extensive brainstorming and word association, the design captures the essence of "Zen" (serenity, calm, tranquility) and "Bolt" (flash, surge, jolt, spark) to create a unique energy drink identity that stands out in the market.

Design Elements

• Visual Themes: Lightning, meditation, electricity, balance, roots
• Textures: Smooth lines, gradients, electric flashes
• Typography: Modern sans-serif, futuristic, clean lines
• Color Palette: Vibrant electric tones balanced with calming hues

Product Attributes

The packaging communicates key product benefits including vitality, power, focus, wellness, calm, strength, and endurance. The ingredients (caffeine, THC, ginseng, herbal adaptogens) support the "relaxed energy" positioning.

Flavor Variants

Target Audience

The design appeals to consumers seeking a balanced energy experience - those who want focus and vitality without jitters, promoting a "natural high" and clear mind.

Project Overview

Developed for an electronic imaging class, the "Alpha Beta Gamma" campaign is a comprehensive promotional strategy for a romantic comedy film slated for release on Valentine's Day 2024. The campaign aims to create widespread anticipation and excitement through visually captivating and playful designs across multiple platforms.

Creative Process

The centerpiece is a vibrant movie poster featuring Sophia Lilis in the foreground, surrounded by the three male leads—Alpha (Liamitching Liam Hemsworth), Beta (Timothee Chalamet), and Gamma (Ryan Gosling). A bold pink font emphasizes the title, setting a romantic and humorous tone. The poster was crafted using Adobe Photoshop to achieve a polished, cinematic look.

Campaign Components

• Social Media Ads: Playful, platform-specific ads drive traffic to AlphaBetaGammaMovie.com, featuring interactive elements like a character quiz and behind-the-scenes content.
• Billboard Campaign: Designed to evoke romance and humor, the billboards feature the main cast and a relatable narrative to resonate with the target audience.
• Website: The official movie website serves as a hub with a countdown to the release date, fostering audience engagement.

Result

The campaign reflects the film's lighthearted approach to love and relationships, using a cohesive visual identity to build anticipation. The playful tone and strategic use of bold colors and typography create a memorable and engaging promotional experience.

Project Overview

Developed for a CSS class under Professor Giles Partington, the Cristo Republic Coffee website is a responsive, user-friendly platform designed to elevate the brand's online presence. Built using HTML, CSS, CodePen, Figma, and Grok, the site promotes Salvadoran coffee culture, aiming to increase online sales by 30% and enhance global brand recognition.

Creative Process

The design process began with Figma for wireframing and prototyping, ensuring a clean interface reflecting Salvadoran warmth and authenticity. High-quality images of coffee products, farms, and cultural elements were integrated to create an immersive experience. CSS was used to implement responsive design, optimizing for mobile users, who form a significant portion of the 25-45-year-old target market.

Key Features

• E-commerce Functionality: Streamlined online store for single-origin beans, blends, and specialty drinks.
• Educational Content: Sections on Salvadoran coffee varieties, sustainable farming, and direct trade practices.
• Engagement Metrics: Tracking for user time spent, pages per visit, and return visitors to measure success.

Result

The website (view here) delivers a visually appealing and functional platform that resonates with coffee enthusiasts. Its responsive design and cultural storytelling foster engagement, supporting Cristo Republic Coffee’s goals of sales growth and global outreach.