The Good Luck Project was originally conceived to scientifically explore 
psychological differences between people who considered themselves exceptionally lucky and unlucky. This initial work was funded by The Leverhulme Trust and undertaken by Prof. Richard Wiseman in collaboration with Dr. Matthew Smith and Dr. Peter Harris.
Prof. Wiseman has since built upon this initial work by identifying the four basic principles used by lucky people to create good fortune in their lives, and developing techniques that enable individuals to enhance their own good luck.
This research has involved working with hundreds of exceptionally lucky and unlucky people, and has employed various methods - including psychometric questionnaires, laboratory experiments and extensive interviewing – to better understand the psychology of luck.
The results of this work reveal that people are not born lucky. Instead, lucky people are, without realising it, using four basic principles to create good fortune in their lives.